Most people think of a sign as little more than a painted board marking a business location.For business owners who think the same, they do so at their own determent! In 98% of all U.S retailing, the business sign is the basic thing to the public, for attracting new costumers, branding the business, and creating impulse sales. By example: Mcdonalds has 26000 locations and spends about 40000 dollars on signage per store, and that's one billion and forty million dollars worth of signs! Why would fast food restaurants spend so much on signage? because a one year survey revealed that that forty thousand dollars worth of signage was responsible for over 600,000 dollars in sales! there's an incredible value inheriting signage! Specially when its viewed as a way to marking a business!
And when used as a part of an overall strategy, its full potential can be realized; increasing sales, cutting costs, helping businesses grow!
Ever thought these signs were as important as mentioned? (:
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